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Research papers

Research in magazines

This paper concerns the creation and use of a readers’ panel for Gruner + Jahr’s three monthly women’s magazines in Spain: Dunia, Cosmopolitan and Marie Claire.

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry
Authors: Elena Sanchez-Fabres, Teresa Osma
June 15, 1997
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Citation

Sanchez-Fabres and Osma (1997a, June 15). Research in magazines. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/research-in-magazines